KKR’s Emerald Media buys OTT video platform YuppTV stake for $50 mn

Emerald Media, a pan-Asia platform set up by global investment firm KKR for investing in the media and entertainment sector, on Tuesday announced that it has acquired a minority stake in YuppTV for $50 million.



Emerald Media, a pan-Asia platform set up by global investment firm KKR for investing in the media and entertainment sector, on Tuesday announced that it has acquired a minority stake in YuppTV for $50 million.

YuppTV has gained popularity in India since its launch around a year back. With an initial focus on south India, the company has gradually expanded to the rest of the country. It has recently implemented advanced analytics-based real-time recommendations on live TV to make content more discoverable.



Uday Reddy, promoter & CEO of YuppTV, said, “We couldn’t ask for a stronger partner than Emerald Media. YuppTV is a content distribution platform with strong consumer connection, and Emerald Media has global media relationships. We hope to leverage their relationships and existing assets – Endemol, OML, Fluence and Graphic India – to create original programming and make this platform a next generation distribution and content powerhouse.”

YuppTV is one of the world’s leading over-the-top (OTT) video platforms for South Asian content offering live TV, catch-up TV and movies on demand in 14 languages across the globe. The growth capital will enable YuppTV to further its global footprint, expand its content library through original productions and acquisitions, and rapidly grow its paid subscriber base.

A leading Internet Pay TV platform, Yupp TV reaches more than 400 million households across the world.

Close to 5 million monthly visitors access the TV across 27 integrated devices with a peak monthly traffic of 20 million.

It offers more than 250 south Asian TV channels, over 5,000 movies and about 100 TV shows to worldwide audiences, with focus on the US, the UK, the West Asia, Canada, Singapore, Malaysia, Australia, New Zealand and the Caribbean.

Rajesh Kamat, MD, Emerald Media, said: “Emerald Media believes in driving change and value-creation by providing a distinctive combination of capital, domain knowledge and management bandwidth. The world is moving from traditional consumption to multiscreen delivery mediums. YuppTV provides a unique combination of technology, strong content relationships and revenues of scale and will be an anchor to our vision of building a new age media company.”

In September 2015, YuppTV had raised its Series A round of funding from Poarch Creek Indian Tribe of Alabama. YuppTV has had over 10 million mobile app downloads, in addition to 50 million pre-installs on Samsung TVs worldwide and 300,000 plus downloads on LG Smart TV, making it one of the most downloaded Smart TV applications.

Source: www.financialexpress.com
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